Location- based services and advertising allow consumers to receive services and advertising based on their geographic location. For example, businesses can provide information about traffic, restaurants, retail stores,travel arrangements or Automated Teller Machines based on the consumers location at a particular moment in time, Such services can be provided in response to a consumers manual input of his or her location information into the handset or by using so-called "Auto- Location" technology to track the location of the consumer automatically.
--FTC Workshop Report
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